{"id":1321,"date":"2025-02-22T08:47:36","date_gmt":"2025-02-22T07:47:36","guid":{"rendered":"https:\/\/dialogpokolen.pl\/pl\/?p=1321"},"modified":"2025-02-22T08:55:32","modified_gmt":"2025-02-22T07:55:32","slug":"jak-budowac-inkluzywnosc-wiekowa-w-organizacji","status":"publish","type":"post","link":"https:\/\/dialogpokolen.pl\/pl\/jak-budowac-inkluzywnosc-wiekowa-w-organizacji","title":{"rendered":"Jak budowa\u0107 inkluzywno\u015b\u0107 wiekow\u0105 w organizacji?\u00a0"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1321\" class=\"elementor elementor-1321\">\n\t\t\t\t<div class=\"elementor-element elementor-element-18ccf21 e-flex e-con-boxed e-con e-parent\" data-id=\"18ccf21\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-a821a83 e-con-full e-flex e-con e-child\" data-id=\"a821a83\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bc61f1a elementor-widget elementor-widget-button\" data-id=\"bc61f1a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/www.dialogpokolen.pl\/pl\/wiedza\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-left\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M257.5 445.1l-22.2 22.2c-9.4 9.4-24.6 9.4-33.9 0L7 273c-9.4-9.4-9.4-24.6 0-33.9L201.4 44.7c9.4-9.4 24.6-9.4 33.9 0l22.2 22.2c9.5 9.5 9.3 25-.4 34.3L136.6 216H424c13.3 0 24 10.7 24 24v32c0 13.3-10.7 24-24 24H136.6l120.5 114.8c9.8 9.3 10 24.8.4 34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">wr\u00f3\u0107 do bazy wiedzy<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c6ca714 elementor-widget elementor-widget-heading\" data-id=\"c6ca714\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Jak budowa\u0107 inkluzywno\u015b\u0107 wiekow\u0105 w organizacji?\u00a0<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e46bce1 e-con-full e-flex e-con e-child\" data-id=\"e46bce1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edbbb9b e-flex e-con-boxed e-con e-parent\" data-id=\"edbbb9b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d5f0451 elementor-widget elementor-widget-video\" data-id=\"d5f0451\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/www.youtube.com\\\/watch?v=gDR3OpAXAck&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8722081 elementor-widget elementor-widget-text-editor\" data-id=\"8722081\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Inkluzywno\u015b\u0107 wiekowa to nie tylko modne has\u0142o, ale realna potrzeba wsp\u00f3\u0142czesnych organizacji. W wielu firmach funkcjonuj\u0105 pracownicy nale\u017c\u0105cy do r\u00f3\u017cnych pokole\u0144 \u2013 od najm\u0142odszych zetek, po osoby 50+, a nawet 60+. Skuteczne zarz\u0105dzanie wiekiem to klucz do budowania efektywnych i zr\u00f3wnowa\u017conych zespo\u0142\u00f3w. Jak podej\u015b\u0107 do tego tematu w praktyce? Oto sprawdzone rozwi\u0105zania.<\/p><h2>Pierwszy krok: Analiza stanu obecnego<\/h2><p>Zanim organizacja wdro\u017cy dzia\u0142ania zwi\u0105zane z inkluzywno\u015bci\u0105 wiekow\u0105, warto zacz\u0105\u0107 od dok\u0142adnej analizy sytuacji. Wiele firm uwa\u017ca, \u017ce nie prowadzi \u017cadnych dzia\u0142a\u0144 zwi\u0105zanych z zarz\u0105dzaniem wiekiem, ale w rzeczywisto\u015bci cz\u0119sto ju\u017c realizuje pewne programy, cho\u0107 w spos\u00f3b nieformalny.<\/p><p>Dobrym punktem startowym jest\u00a0mapowanie proces\u00f3w, czyli analiza tego, co ju\u017c dzia\u0142a w organizacji. Mo\u017ce si\u0119 okaza\u0107, \u017ce istniej\u0105 programy sta\u017cowe, mentoringowe czy \u015bcie\u017cki rozwoju, kt\u00f3re mo\u017cna wykorzysta\u0107 do budowy prawdziwie inkluzywnego \u015brodowiska pracy. Wa\u017cne jest te\u017c spojrzenie na to, czy wszystkie grupy wiekowe czuj\u0105 si\u0119 zaproszone do uczestnictwa w inicjatywach firmowych.<\/p><h2>Inkluzywno\u015b\u0107 wiekowa to nie tylko 50+<\/h2><p><br \/>Cz\u0119sto inkluzywno\u015b\u0107 wiekowa kojarzona jest wy\u0142\u0105cznie z dzia\u0142aniami na rzecz os\u00f3b 50+. To b\u0142\u0119dne za\u0142o\u017cenie. Prawdziwie inkluzywne podej\u015bcie powinno uwzgl\u0119dnia\u0107 potrzeby wszystkich grup wiekowych \u2013 zar\u00f3wno m\u0142odszych pracownik\u00f3w, kt\u00f3rzy cz\u0119sto zmieniaj\u0105 prac\u0119, jak i starszych, kt\u00f3rzy mog\u0105 odczuwa\u0107 trudno\u015bci zwi\u0105zane z nowymi technologiami czy kultur\u0105 organizacyjn\u0105.<\/p><p>Ka\u017cde pokolenie wnosi do organizacji unikalne warto\u015bci, dlatego warto tworzy\u0107 programy, kt\u00f3re \u0142\u0105cz\u0105 pracownik\u00f3w r\u00f3\u017cnych grup wiekowych, zamiast podkre\u015bla\u0107 r\u00f3\u017cnice mi\u0119dzy nimi.<\/p><h2>Praktyczne narz\u0119dzia do wdra\u017cania inkluzywno\u015bci wiekowej<\/h2><p><br \/>Jakie dzia\u0142ania mog\u0105 pom\u00f3c firmie w stworzeniu prawdziwie wielopokoleniowego \u015brodowiska pracy?<\/p><ul><li><strong>Szkolenia dla rekruter\u00f3w<\/strong>\u00a0\u2013 Rekruterzy cz\u0119sto nie\u015bwiadomie kieruj\u0105 si\u0119 stereotypami i faworyzuj\u0105 kandydat\u00f3w w okre\u015blonym wieku. Szkolenia ucz\u0105, jak prowadzi\u0107 rozmowy rekrutacyjne w spos\u00f3b neutralny wiekowo i jak skutecznie pozyskiwa\u0107 kandydat\u00f3w z r\u00f3\u017cnych grup.<\/li><li><strong>Cross mentoring<\/strong>\u00a0\u2013 Zamiast tradycyjnego podej\u015bcia, w kt\u00f3rym starsi pracownicy ucz\u0105 m\u0142odszych, warto wdro\u017cy\u0107 model, w kt\u00f3rym ka\u017cda strona czerpie korzy\u015bci z wymiany wiedzy i do\u015bwiadcze\u0144.<\/li><li><strong>Dostosowanie komunikacji wewn\u0119trznej<\/strong>\u00a0\u2013 Czasami brak zainteresowania programami rozwojowymi przez starszych pracownik\u00f3w wynika z ich nieodpowiedniego sposobu promocji. Je\u015bli komunikaty s\u0105 przygotowywane przez osoby m\u0142odsze i nie bior\u0105 pod uwag\u0119 specyfiki grupy 50+, mog\u0105 nie dociera\u0107 do tej cz\u0119\u015bci zespo\u0142u.<\/li><li><strong>Programy sta\u017cowe dla 50+<\/strong>\u00a0\u2013 Wiele organizacji rozwija sta\u017ce dla m\u0142odych, ale niewiele oferuje je dla os\u00f3b dojrza\u0142ych. Programy sta\u017cowe dla 50+ pozwalaj\u0105 w\u0142\u0105czy\u0107 do organizacji osoby, kt\u00f3re maj\u0105 du\u017ce do\u015bwiadczenie, ale np. zmieniaj\u0105 bran\u017c\u0119.<\/li><li><strong>Szkolenia dotycz\u0105ce starzenia si\u0119<\/strong>\u00a0\u2013 Programy edukacyjne mog\u0105 pom\u00f3c pracownikom zrozumie\u0107 naturalny proces starzenia si\u0119 oraz wyzwania, jakie on niesie. Doskona\u0142ym narz\u0119dziem s\u0105 tzw. kombinezony podr\u00f3\u017cy wiekowej, kt\u00f3re pozwalaj\u0105 m\u0142odszym pracownikom do\u015bwiadczy\u0107, jak zmienia si\u0119 cia\u0142o wraz z wiekiem.<\/li><\/ul><h2>Wp\u0142yw inkluzywno\u015bci wiekowej na organizacj\u0119<\/h2><p><br \/>Organizacje, kt\u00f3re \u015bwiadomie podchodz\u0105 do zarz\u0105dzania wiekiem, zyskuj\u0105 nie tylko wizerunkowo, ale przede wszystkim biznesowo. Zespo\u0142y mi\u0119dzypokoleniowe:<\/p><ul><li>S\u0105 bardziej kreatywne i innowacyjne, poniewa\u017c \u0142\u0105cz\u0105 r\u00f3\u017cne perspektywy i sposoby my\u015blenia.<\/li><li>Maj\u0105 ni\u017csz\u0105 rotacj\u0119, co zmniejsza koszty rekrutacji i wdro\u017cenia nowych pracownik\u00f3w.<\/li><li>Lepiej obs\u0142uguj\u0105 klient\u00f3w, poniewa\u017c mog\u0105 dostosowa\u0107 si\u0119 do r\u00f3\u017cnych grup odbiorc\u00f3w.<\/li><\/ul><h2>Certyfikacja jako spos\u00f3b na ugruntowanie dzia\u0142a\u0144<\/h2><p><br \/>Firmy, kt\u00f3re chc\u0105 podkre\u015bli\u0107 swoje zaanga\u017cowanie w inkluzywno\u015b\u0107 wiekow\u0105, mog\u0105 podj\u0105\u0107 proces certyfikacji jako\u00a0Pracodawca Dialogu Pokole\u0144. Audyt obejmuje analiz\u0119 proces\u00f3w HR, wynagrodze\u0144, rozwoju zawodowego i \u015bwiadomo\u015bci wieku w organizacji. Zdobycie certyfikatu pozwala na skuteczniejsz\u0105 rekrutacj\u0119 dojrza\u0142ych pracownik\u00f3w oraz podkre\u015blenie warto\u015bci, kt\u00f3re organizacja reprezentuje.<\/p><h2>Podsumowanie<\/h2><p>Inkluzywno\u015b\u0107 wiekowa to nie tylko kwestia wizerunku, ale realne dzia\u0142anie na rzecz poprawy efektywno\u015bci organizacji. Budowanie most\u00f3w mi\u0119dzy pokoleniami w miejscu pracy przynosi korzy\u015bci zar\u00f3wno pracownikom, jak i firmie. Pierwsze kroki mog\u0105 by\u0107 ma\u0142e \u2013 wystarczy analiza proces\u00f3w, szkolenie dla rekruter\u00f3w czy testowanie program\u00f3w mentoringowych. Kluczowe jest \u015bwiadome zarz\u0105dzanie tym tematem i wprowadzanie rozwi\u0105za\u0144, kt\u00f3re realnie wp\u0142ywaj\u0105 na kultur\u0119 organizacyjn\u0105.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f201c60 e-flex e-con-boxed e-con e-parent\" data-id=\"6f201c60\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-4643a76a e-con-full e-flex e-con e-child\" data-id=\"4643a76a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6eec9e1a e-con-full e-flex e-con e-child\" data-id=\"6eec9e1a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5989ada5 elementor-widget elementor-widget-heading\" data-id=\"5989ada5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zam\u00f3w nasz newsletter<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75ffb039 elementor-widget elementor-widget-heading\" data-id=\"75ffb039\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Zapisz si\u0119 na nasz darmowy newsletter i otrzymuj inspiruj\u0105ce case studies, aktualno\u015bci i praktyczne porady jak zba\u0107 o r\u00f3\u017cnorodno\u015b\u0107 wiekow\u0105 w organizacjach.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2ce3037e 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inline-block;\n        line-height: 18px;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedContent p:last-child,\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-successBody .ml-form-successContent p:last-child {\n        margin: 0;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody form {\n        margin: 0;\n        width: 100%;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent,\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        margin: 0 0 20px 0;\n        width: 100%;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow {\n        float: left;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-formContent.horozintalForm {\n        margin: 0;\n        padding: 0 0 20px 0;\n        width: 100%;\n        height: auto;\n        float: left;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow {\n        margin: 0 0 10px 0;\n        width: 100%;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-last-item {\n        margin: 0;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow.ml-formfieldHorizintal {\n        margin: 0;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input {\n        background-color: #ffffff !important;\n        color: #333333 !important;\n        border-color: #cccccc;\n        border-radius: 4px !important;\n        border-style: solid !important;\n        border-width: 1px !important;\n        font-family: 'Nunito', sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        margin-left: 0;\n        margin-right: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-webkit-input-placeholder,\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-webkit-input-placeholder { color: #333333; }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input::-moz-placeholder,\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input::-moz-placeholder { color: #333333; }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-ms-input-placeholder,\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-ms-input-placeholder { color: #333333; }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input:-moz-placeholder,\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input:-moz-placeholder { color: #333333; }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow textarea, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow textarea {\n        background-color: #ffffff !important;\n        color: #333333 !important;\n        border-color: #cccccc;\n        border-radius: 4px !important;\n        border-style: solid !important;\n        border-width: 1px !important;\n        font-family: 'Nunito', sans-serif;\n        font-size: 14px !important;\n        height: auto;\n        line-height: 21px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n          border-color: #cccccc!important;\n          background-color: #ffffff!important;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow input.custom-control-input[type=\"checkbox\"]{\n        box-sizing: border-box;\n        padding: 0;\n        position: absolute;\n        z-index: -1;\n        opacity: 0;\n        margin-top: 5px;\n        margin-left: -1.5rem;\n        overflow: visible;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n        border-radius: 4px!important;\n      }\n\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='0 0 8 8'%3e%3cpath fill='%23fff' d='M6.564.75l-3.59 3.612-1.538-1.55L0 4.26 2.974 7.25 8 2.193z'\/%3e%3c\/svg%3e\");\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::after {\n        background-image: url(\"data:image\/svg+xml,%3csvg xmlns='http:\/\/www.w3.org\/2000\/svg' viewBox='-4 -4 8 8'%3e%3ccircle r='3' fill='%23fff'\/%3e%3c\/svg%3e\");\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input:checked~.custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input:checked~.custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox input[type=checkbox]:checked~.label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow input[type=checkbox]:checked~.label-description::before  {\n          border-color: #000000!important;\n          background-color: #fc0000!important;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label::after {\n           top: 2px;\n           box-sizing: border-box;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n           top: 0px!important;\n           box-sizing: border-box!important;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n        top: 0px!important;\n           box-sizing: border-box!important;\n      }\n\n       #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after {\n            top: 0px!important;\n            box-sizing: border-box!important;\n            position: absolute;\n            left: -1.5rem;\n            display: block;\n            width: 1rem;\n            height: 1rem;\n            content: \"\";\n       }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before {\n        top: 0px!important;\n        box-sizing: border-box!important;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::before {\n          position: absolute;\n          top: 4px;\n          left: -1.5rem;\n          display: block;\n          width: 16px;\n          height: 16px;\n          pointer-events: none;\n          content: \"\";\n          background-color: #ffffff;\n          border: #adb5bd solid 1px;\n          border-radius: 50%;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-control-label::after {\n          position: absolute;\n          top: 2px!important;\n          left: -1.5rem;\n          display: block;\n          width: 1rem;\n          height: 1rem;\n          content: \"\";\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::before, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::before {\n          position: absolute;\n          top: 4px;\n          left: -1.5rem;\n          display: block;\n          width: 16px;\n          height: 16px;\n          pointer-events: none;\n          content: \"\";\n          background-color: #ffffff;\n          border: #adb5bd solid 1px;\n          border-radius: 50%;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after {\n          position: absolute;\n          top: 0px!important;\n          left: -1.5rem;\n          display: block;\n          width: 1rem;\n          height: 1rem;\n          content: \"\";\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n          position: absolute;\n          top: 0px!important;\n          left: -1.5rem;\n          display: block;\n          width: 1rem;\n          height: 1rem;\n          content: \"\";\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-radio .custom-control-label::after {\n          background: no-repeat 50%\/50% 50%;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .custom-checkbox .custom-control-label::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-embedPermissions .ml-form-embedPermissionsOptionsCheckbox .label-description::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-interestGroupsRow .ml-form-interestGroupsRowCheckbox .label-description::after, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-checkboxRow .label-description::after {\n          background: no-repeat 50%\/50% 50%;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-control, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-control {\n        position: relative;\n        display: block;\n        min-height: 1.5rem;\n        padding-left: 1.5rem;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-input, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-input, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-input, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-input {\n          position: absolute;\n          z-index: -1;\n          opacity: 0;\n          box-sizing: border-box;\n          padding: 0;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-radio .custom-control-label, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-radio .custom-control-label, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-checkbox .custom-control-label, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-checkbox .custom-control-label {\n          color: #ffffff;\n          font-size: 12px!important;\n          font-family: 'Nunito', sans-serif;\n          line-height: 22px;\n          margin-bottom: 0;\n          position: relative;\n          vertical-align: top;\n          font-style: normal;\n          font-weight: 400;\n      }\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-fieldRow .custom-select, #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow .custom-select {\n        background-color: #ffffff !important;\n        color: #333333 !important;\n        border-color: #cccccc;\n        border-radius: 4px !important;\n        border-style: solid !important;\n        border-width: 1px !important;\n        font-family: 'Nunito', sans-serif;\n        font-size: 14px !important;\n        line-height: 20px !important;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 28px 10px 12px !important;\n        width: 100% !important;\n        box-sizing: border-box !important;\n        max-width: 100% !important;\n        height: auto;\n        display: inline-block;\n        vertical-align: middle;\n        background: url('https:\/\/assets.mlcdn.com\/ml\/images\/default\/dropdown.svg') no-repeat right .75rem center\/8px 10px;\n        -webkit-appearance: none;\n        -moz-appearance: none;\n        appearance: none;\n      }\n\n\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow {\n        height: auto;\n        width: 100%;\n        float: left;\n      }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-input-horizontal { width: 70%; float: left; }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal { width: 30%; float: left; }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .ml-button-horizontal.labelsOn { padding-top: 23px;  }\n      .ml-form-formContent.horozintalForm .ml-form-horizontalRow .horizontal-fields { box-sizing: border-box; float: left; padding-right: 10px;  }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow input {\n        background-color: #ffffff;\n        color: #333333;\n        border-color: #cccccc;\n        border-radius: 4px;\n        border-style: solid;\n        border-width: 1px;\n        font-family: 'Nunito', sans-serif;\n        font-size: 14px;\n        line-height: 20px;\n        margin-bottom: 0;\n        margin-top: 0;\n        padding: 10px 10px;\n        width: 100%;\n        box-sizing: border-box;\n        overflow-y: initial;\n      }\n      #mlb2-22730243.ml-form-embedContainer .ml-form-embedWrapper .ml-form-embedBody .ml-form-horizontalRow button {\n        background-color: #1d94d6 !important;\n        border-color: #1d94d6;\n        border-style: solid;\n        border-width: 1px;\n        border-radius: 4px;\n        box-shadow: none;\n        color: #ffffff !important;\n        cursor: pointer;\n        font-family: 'Nunito', sans-serif;\n        font-size: 14px !important;\n        font-weight: 700;\n        line-height: 20px;\n        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Podkre\u015bla, \u017ce seniorzy stanowi\u0105 znacz\u0105c\u0105 grup\u0119 konsument\u00f3w, kt\u00f3rej oczekiwania powinny by\u0107 uwzgl\u0119dniane w strategiach rynkowych. <\/p>\n","protected":false},"author":1,"featured_media":1319,"comment_status":"closed","ping_status":"open","sticky":false,"template":"elementor_header_footer","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":["post-1321","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bez-kategorii"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Jak budowa\u0107 inkluzywno\u015b\u0107 wiekow\u0105 w organizacji?\u00a0 - Dialog Pokole\u0144<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dialogpokolen.pl\/pl\/jak-budowac-inkluzywnosc-wiekowa-w-organizacji\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Jak budowa\u0107 inkluzywno\u015b\u0107 wiekow\u0105 w organizacji?\u00a0 - Dialog Pokole\u0144\" \/>\n<meta property=\"og:description\" content=\"Marzena Rudnicka: badania marketingowe cz\u0119sto pomijaj\u0105 potrzeby i preferencje os\u00f3b starszych. 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